Virginia Smith
Two Dutch Logos
This article gave a review on two dutch logos, one a new logo for the Hague by Anton Corbijn and the other the logo for the DOCOMOMO in Rotterdam designed by David Knowles. Smith talks about how design and the Netherlands were developing, and the ideas behind each design. I couldn't help but think back to the Aperture gallery that is exhibiting Nature as Artifice: New Dutch Landscape in Photography and Video Art, and how that relates to these logo designs. Knowles' design seemed to be a lot more effective in its purpose- It definitely portrayed modernism with the use bold futura and two cool shades of blue/purple. When thinking about the transformation of Dutch landscape, this design most definitely alludes to new architectural design in Dutch landscape. Unfortunate to say, I found Corbijn's logo design to be careless and ineffective. Smith mentioned that his idea behind the logo was merely following the orders of the commissioner, "make it emphasized the city's freedom." A kite to symbolize freedom- how cliche. :/ anyway, it gets worse when he defines the parts of the logo saying "The blue stroke is intended to evoke The Hague’s location near the sea...while the yellow, green and black strokes allude to Mondrian's painting Victory Boogie Woogie which is in the city's collection." How thoughtless. If he put any deeper thoughts into the construction of this logo, the allude to Mondrian would not be so painterly, and rather more geometric and/or accompanied with a modern typeface. Sadly, Mondrian's painting that he refers to does not even contain the color green. It is also noted that his experience with criticism allows for him to not care what other people say about his work- maybe Corbijn should just stick to photography since the effectiveness of a design is important and goes hand in hand with what people think about it.
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